Madrid-based and Mexican-born, Paloma shoots imaginative still life that dazzles and provokes. Her art emerges at the intersection of photography with sculpture, design, installation and illustration. Paloma has a degree in Audiovisual Communication from the Universidad Complutense de Madrid, where she started to explore the possibilities of Photography combined with her interest in Design and Fine Arts.
Putting heart and soul into product photography
This pro photographer guide is dedicated to putting heart and soul into product photography. For this guide, we worked with Phase One Ambassador Paloma Rincón – known for her unique style that melds color, graphic and crafty elements to create memorable product images that help brands stand out. We want to challenge your creativity.
Conceptualizing abstract ideas in product photography
With still life photography I found a way to combine all the disciplines I´m passionate about: art, design and photography. I´m always looking for the right balance between my more technical side and the more creative one. Both are equally important in the kind of projects I do. I´m very interested in physical interactions that I can reproduce in my compositions, from the movement of liquids to the way a certain source of light hits a surface or casts a shadow. I like to turn technical challenges into sources of creative inspiration.
For this project, my starting point was the idea of infinity as a modular platform, and the super high resolution of the IQ4 150MP. The set I built was a composition of geometric structures that represented pixels. I used materials that could be related to photographic concepts, with transparencies for the crystal in the lenses, how light interacts with the glass and the color as it passes through.
About Paloma’s kit
Paloma uses an XF IQ4 Camera System to achieve the detail level and output flexibility that her commercial clients require in her creative still life and product images. The professional workflow tools available in the XF Camera System ensure her time on set and in post-production is efficient.